Tea Tetley "Tetley, the 2nd largest tea brand globally, with a heritage of more than years, joined the Tata Global Beverages family in Since then, the brand has gone from strength to strength, with a brand presence in over 40 countries, with millions of cups of tea enjoyed every day.
Promotion Information to Customer Before discussing about these Ps, one must note that all the Ps is interrelated. A decision to make change in one of them affects the rest. Suppose the company wants to launch low- priced product, the promotion has to follow suit and the same channels where premium products are sold cannot be used to provide access to this segment of customers.
Second, each element of marketing mix contains countless variables. Third, the 4Ps of marketing have been the key areas where marketing managers allocate scarce corporate resources to achieve the business objectives.
Fourth, to show the differences between services and physical products, Booms and Bitner suggested the extension of the 4Ps framework to include three additional factors: People, Physical evidence and Process.
Services have unique characteristics: Fifth, we are considered of the view that whether it is products marketing or services marketing, marketing mix must include all the 7Ps.
Finally, the marketing mix will vary from industry to industry and organisation to organisation because of different offerings. Now we shall discuss them one by one. The Product 1st P: Before we get into finer details about the product, it would be better to know what a product is.
In its widest sense every offering that is being marketed can be called a product. Thus, not only a fridge, but fixed deposit facilities provided by a bank, lunch at a restaurant, polio vaccination campaign of UP Government, and promoting Jaisalmer during winters are all products.
A product may be either tangible like this bookor intangible telecom services. A product is a bundle of benefits which may be functional car for transportationsocial status to own a carand psychological a security that I can always move due to car.
A product offering has three independent elements Kotler et al call it as 5 product levels. The first level is the core product — consisting of core benefit a fundamental benefit — a tyre for a car.
The second level comprises of supplemental features Kotler calls them as expected and augmented product levels.
For a midway restaurant between Delhi and Jaipur, one expects clean wash rooms. Supplemental features add value to the core benefit in the form of TV, different kind of foods, free drinking water, bar, shopping arcade, lawns, fountains, etc.
For a tyre, supplemental products mean installation, delivery, training, financing, replacement, etc. Products can be consumer products and business products. Consumer goods can be classified as fast moving soap, shampoo, etc. Business products may be classified into installations large machines ; accessory equipment calculators ; raw materials corn flour for soup powder making ; component parts mouse for a personal computer ; process material cardamom for sweetsMaintenance, Repairs, and operating items detergents for cleaning factory floors ; and Business services Speed Post.
A single product is known as a product item. Closely related product items are referred as product line. Cinthol soap is a product item of the Soaps product line of Godrej Consumer Products Limited, as the product line Group of closely related products includes Godrej No.
A product mix is a total of all groups of products. The number of product lines refers to width of product mix; and number of product items offered in each product line is called as depth of product mix.
Like a human being, a product also has a finite life cycle. Though, some products like Coca Cola continue for a long time through improvements. Every product has four major stages: Introduction, growth, maturity and decline.
Marketers have to make many decisions about products, including Brand names, trademarks, and trade names. When a brand is registered with trademark authority, the owner gets exclusive authority to use. Trade names refer to company names instead of product names.
Private brands or labels refer to brand names owned by wholesalers or stores or dealers. Next decision relates to packaging. Packaging protects and maintains the functional form of the product, provides convenience to consumers, and promotes the image of the company and the product. Dabur India uses reusable packages.
Colours on the packages influence consumer emotions.SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques.
Personal selling is a promotional strategy that involves one party (the. Along the hike you'll smell sweet air, see endless rolling tea hills, waive "hi" to kids as they walk home, and feel total freedom and relaxation.
The start of this walk is about 7KM from Munnar town (towards Cochin).
Ask an auto to take you to Pallivasal bus stop. You'll . The Selling of tea is at the peak throughout the year in India. Here are some of the best known brand of tea in INdia Brookbond- This is most popular and demanding brand. For personal selling the firm requires salespeople, who may be order getters (persuading current and new customers to buy) and order takers (seeking repeat sales).
To increase effectiveness of salespeople, the marketing manager decides on sales territories and sales quota.
Personal Care. Soaps. Detergents. Hair Care. Oral Care. Deos, Perfumes & Talc. Creams, Lotions, Skin Care. This is the best tea Or Coffee for daily use in moringing & Evening% Pure to drink with family and freinds together.
Tata Tea Premium Dust – gram. The Tata Tea group is the world’s second largest global branded tea operation with a presence in over 60 countries.
8. Tata Tea has subsidiaries in Australia, Great .